For us, a minimalist philosophy is perceived as selective, curated, and premium.
Many people find it really appealing to have a package design which has less clutter. Not too showy or loud, our design comprises of simple typography and subtle and soft color palette to draw attention. Reduced brand messaging through visuals also speaks volumes about our product’s quality and signifies that quality of our product would be the deciding factor for its value.
Creativity involves breaking out of established patterns in order to look at things in a different way.